Here are ten common marketing mistakes that attorneys and other professional service providers make:
1. Market sporadically without a plan.
2. Fail to differentiate yourself from the competition.
3. Overlook valuable speaking and publishing opportunities.
4. Lose touch with qualified new prospects.
5. Abandon your marketing effort when you get busy.
6. Focus on only one or two marketing channels without a fully integrated program
7. Waste too much marketing time talking to other industry professionals.
8. Limit PR to the announcement of new hires.
9. Ignore state bar or industry guidelines on advertising best practices.
10. Terminate a long-term marketing program after the initial campaign.
Avoid these simple mistakes and you will see a dramatic improvement in your marketing efforts.
This is an excerpt from the book Courting Your Clients: The Essential Guide to Legal Marketing (http://www.legalexpertconnections.com/courtingyourclients.html) by Margaret Grisdela, President of Legal Expert Connections. You can visit her website at www.legalexpertconnections.com and her blog at www.rainmakingclub.com. She is a well recognized consultant with a national clientele of legal and litigation support providers.
Note: Although this article was written for members of professional services firms, her advice is applicable to a broad range of industries.
